• The online summit of the Jaipur Literature Festival 2021 edition starts from February 19, 2021

Dettol BSI, the flagship programme by RB, the global consumer healthcare company, announced today, its partnership with Jaipur Literature Festival, the world’s largest free literary festival. The partnership has helped to create a safe, hygienic, and an enjoyable on-ground experience for invitees at the exclusive celebratory event towards the 14th edition of the Festival. Adhering to the ‘new normal’, the partnership enabled implementation of enhanced cleaning and sanitising protocols for all guests across several strategically placed check points, gates & food stations at an exclusive preview to celebrate literature at 1AQ in New Delhi.

As a Cause Partner for this edition’s Jaipur Literature Festival 2021, Dettol BSI will also host a session- ‘Till We Win: India’s Fight Against The Covid-19 Pandemic’ with participation from key dignitaries including, Dr. Randeep Guleria, Dr. Chandrakant Lahariya and Dr Gagandeep Kang as key speakers on 21st February 2021.

Commenting on the partnership, Mr. Gaurav Jain, Senior Vice President, South Asia, Reckitt Benckiser Health, said, “Even as the lockdown conditions get progressively eased, the Indian consumers’ concern on germ exposure and desire for protective measures remains very high. We, at Dettol BSI, are proud to associate with the Jaipur Literature Festival, as the official hygiene partner.

Sharing his delight on the collaboration, Sanjoy K Roy, Managing Director, Teamwork Arts the producer of Jaipur Literature Festival said, “We are delighted to have Dettol BSi protect the Jaipur Literature Festival and keep us all safe. We believe our strong partnership will make the Festival stronger in delivering the written word.”

Sharing her thoughts on the partnership Preeta Singh, President, Teamwork Arts said, “I want to extend a heartfelt thank you to Dettol for being with us on this journey. In a pandemic stricken world, it has been our endeavor to bring the best of the literary world to our audience and this vision has been made possible by partners such as Dettol, who have kept the world safe during the pandemic. With the help of Dettol, Jaipur Literature Festival will continue to spread the importance of the written word and Dettol’s core purpose to protect health and create a healthier world.”

Notable speakers of this year’s event include – Ramachandra Guha, eminent Indian author, historian and biographer; Albie Sachs, distinguished lawyer, anti-Apartheid activist, scholar & author, Carlo Rovelli, renowned theoretical physicist and bestselling author of Seven Brief Lessons on Physics and The Order of Time; Daniel Simpson, Yoga philosopher & author of author of The Truth of Yoga: A comprehensive guide to the history of practice; Moni Mohsin, a writer based in London, famous for writing the long-running satirical column ‘The Diary of a Social Butterfly’ for The Friday Times.