MUMBAI: PR firm Adfactors PR has signed a MoU with education
company upGrad to train 300 of its client-servicing employees in a post-graduate certification program on digital
marketing and communications. The core program has been designed by experts from MICA, India’s premier
marketing focused B-School, with additional modules co-created with Adfactors PR, for PR professionals.
The objective of this transformational initiative is to foster a 360-degree digital ecosystem-readiness within the
firm by building a deep understanding of social media, online reputation management, multimedia content
capabilities, content marketing, digital analytics, campaign planning, and digital crisis management skills.
While the first batch of over 100 employees, drawn from the Delhi and Bengaluru offices of Adfactors PR, have
already started their training, two other batches of 100 each will start from 16 th August and 1 st October,
respectively. The course will have participation across levels from Account Executives to Vice-Presidents.
The entire program is funded by Adfactors PR for all its employees. The Phase 1 of this program, to be completed
by June 2020, will be followed by Phase 2, where the remaining 300 client-servicing executives will complete this
training.
upGrad Co-founder & Managing Director Mayank Kumar said, “Adfactors PR’s endeavour is the largest digital
transformation initiative that we have seen from a non-IT company. This unique enterprise partnership fits in
wonderfully with upGrad’s own vision that in an ever-changing industry, professionals need to continuously
upskill themselves in order to stay relevant. We are extremely happy to see that a new-age PR firm is also
committed to a similar goal.”
Adfactors PR Co-founder and Managing Director Madan Bahal said, “As India’s leading PR firm, we have to be
future-ready to meet the evolving needs of our clients. For our employees, such comprehensive education will
serve as a bridge to migrate to the digital future. By March 2021, we expect every single employee of the firm to
have post-graduate capabilities in digital marketing and communications.”