Zendesk, Inc. today announced that Amazon Web Services, Inc. (AWS) powers the infrastructure behind its new CRM platform, Zendesk Sunshine. Built on AWS, Sunshine allows businesses to connect and understand all their customer data, wherever it lives, and gives their developers the ability to build and deploy customer apps and services faster.

By building on AWS, the security, scalability, and reliability of AWS is built into the core of Sunshine, making the CRM platform more modern, flexible, and open than traditional platforms. Businesses can now gain the benefits of the cloud for quickly and easily moving data between Sunshine and their systems and applications.

“Most of our customers are already running their businesses on, or considering a move to, AWS,” said Adrian McDermott, President of Products, Zendesk. “By working with AWS, Zendesk can give companies the ability to integrate and connect data from various sources to understand their customers better and personalize their journey. At the same time, with AWS powering the Sunshine CRM platform, developers have the freedom and control to build modern applications using the tools they already know and trust.”

"Zendesk’s growing relationship with AWS is fueled by a shared commitment to improve the customer experience,” said Mike Clayville, Vice President, Worldwide Sales and Business Development, Amazon Web Services, Inc. “We are happy to support Zendesk as they help businesses leverage the flexibility, agility, and scalability of AWS, making it easy for customers to build application services with their CRM, combine their Zendesk data, and bring machine intelligence to the contact center.”

Zendesk also announced an enhanced go-to-market offering with Amazon Connect, AWS’s cloud-based contact center service. A readily integrated solution using Amazon Connect and Zendesk is now available on both the Zendesk Marketplace and the AWS Solution Space. The Zendesk collaboration with Amazon Connect provides direct access to the Amazon Connect platform inside a Zendesk Support account.