Mumbai: Nutanix a leader in enterprise cloud computing, is questioning whether the promise of public cloud may be confusing India’s enterprises and hindering their growth, rather than helping it.

Nutanix is challenging conventional cloud thinking by outlining how organizations can redefine their business and business models by taking back control of their cloud environment, rather than simply adding to it.

Modern organizations are rapidly embracing multiple cloud services and providers, attracted by the prospect of simplifying operations, improving efficiencies, driving speed and flexibility, and liberating themselves from expensive on-premise vendor solutions.

But is this race to the cloud actually holding back India’s businesses? Enterprises often end up replacing one vendor with another or opting for alternating systems to provide redundancy and business resiliency. This can end up trapping them in exactly the same inflexible, costly and complex infrastructure environment they were looking to escape.

So, what is the solution? Nutanix suggests that better management and visibility into cloud operations holds the key to realising all the promises of cloud.

“The future is not cloud. The future is managing multiple clouds.” said Nutanix Neville Vincent, Head of Nutanix, India, ASEAN and ANZ. “Cloud complexity and clutter is a challenge threatening to overwhelm IT departments drowning in reactive problem-solving. Businesses are looking for the freedom to invest and create. Instant access and control of the ever increasing cloud networks, provides that freedom. The result is a software driven IT department free to focus on enhanced customer experience and shaping the future of the business.”

It’s a timely solution and comes at a time when enterprises are seeing an explosion in IoT and other connected devices which is driving an increase in cloud deployments designed to intelligently manage these devices at the “edge”. Ensuring consistent performance and governance whenever and wherever, from the datacentre to the edge, becomes critical to future business success.

“The cost and complexity of Cloud is costing Asia’s businesses” added Vincent “Instead of focusing on growing their business and adding value for their customers, today’s leaders are instead spending most of their time trying to understand and manage their cloud environment. We change that by putting companies back in control of the cloud.”