INDIA, November 15, 2018 – Zendesk, Inc. today launched Sunshine, an open and flexible customer relationship management (CRM) platform built completely in the public cloud on Amazon Web Services, Inc. (AWS). Zendesk Sunshine enables businesses to connect and understand all their customer data, wherever it lives, and gives their developers the ability to build and deploy customer apps and services faster. Sunshine is built entirely on open standards, with the security, scalability and reliability of AWS built into its core.

Zendesk launched Sunshine, as well as a new sales force automation tool, Zendesk Sell, and the data analytics product, Zendesk Explore, at its global user conference, Relate 2018, taking place this week in San Francisco.

Businesses are trying to keep up with customers’ changing expectations, but are being held back by legacy technology. Traditional CRM platforms force companies into proprietary technologies that limit their view of customers and make it difficult to connect customer data spread across internal and external systems and services. At the same time, these closed CRM tools are directly at odds with developers’ need for flexibility and freedom.

“It’s time to break free from CRM platforms that think they’re the center of the universe and lock you into an outdated view of the world,” said Mikkel Svane, Zendesk founder and CEO. “We built Sunshine to shed light on the many different dimensions of customers and their data, while giving developers the freedom to build the way they want in the public cloud.”