MebelKart.com, announced its entry into the B2C Ultra Luxury Furniture segment with the first-of-its-kind of tie-up with the Continental Group, a 50-year old conglomerate based in New Delhi. MebelKart will be marketing and selling products from STROT, a South Delhi based lifestyle boutique of the renowned Continental Group. The products in the luxury furniture and home décor category will be available in the price range of Rs. 4,000 to Rs. 11.58 lacs. The products can be shipped across 7 cities including all key cities in the country.

Speaking on the alliance, Mr. Rahul Agrawal, CO-Founder and CEO, MebelKart said “A heavy goods category like online furniture selling was unheard of back in 2012 when MebelKart was born. In a short span of time, we managed to disrupt this market and created a niche for our cost-affordable and aesthetically designed furniture products. Today, we are delighted to be entering the ultra-luxury online furniture retail market in India. The high-end luxury retail market is witnessing tremendous growth with the increased spending power of today’s customers.